Franchising with Billy's
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Franchising with Billy’s
Turnkey system featuring a robust menu of custom recipes, operationally efficient staffing models and an integrated marketing strategy.
Unique Regional Developer Model now available with 50% Revenue Sharing opportunities on the royalty and franchise fees collected.
National supply chain partners with competitive pricing.
Billy’s Downtown Diner Virtual Classroom.

Why Franchise With Us?
At Billy's we start each and every day crafting creative, award-winning, breakfast, brunch, and lunch items for our highly valued guests.
We use only the freshest ingredients to prepare your favorite comfort food. You will find all the usual breakfast staples like eggs and pancakes but also elevated and unique offerings like our famous and delectable French Toasts. Lunch is equally as impressive with our gourmet salads and sandwiches. We invite you to enjoy our warm atmosphere, friendly service, and uniquely inspired menu. We know you'll love it. So Come! Gather and Eat!
Now you can own and operate a Billy’s Downtown Diner using our proven systems, custom recipes and efficient operating model. We have everything you need fully documented and available in our virtual classroom for you and your team to train and access 24/7. We’ll help you find, design, build, open and operate your own Billy’s Downtown Diner restaurant and/or help you develop a market as a regional developer.

FAQs
Who is a Billy’s Downtown Diner ideal franchisee?
We’re looking for entrepreneurs who are passionate about serving customers and eager to be at the forefront of this cultural phenomenon in their community. Our regional developer franchise model is designed for entrepreneurs who want to build out a territory of Billy’s Downtown Diner locations and existing multi-unit franchise operators looking to diversify their portfolio, with a not so ordinary concept in the fast growing restaurant sector.
What does Billy’s Downtown Diner provide franchisees?
We provide a turn-key program with fully designed prototypical drawings, a learning management system to train your teams and keep them current, generous territories with a marketing playbook to build your customer base, and a not your ordinary diner concept with a streamlined customer experience and unparalleled menu offerings.
What makes the Billy’s Downtown Diner approach unique?
At Billy’s Downtown Diner, we believe in a world class guest experience featuring effortlessly crafted cuisine in a modern setting with a cool vibe. As flavor enthusiasts ourselves, we know exactly what customers seek in a menu and a facility. That’s why we’ve curated a welcoming environment that puts the ‘comfort’ in comfort food and the ‘extra’ in extraordinary.
What are the minimum financial requirements?
For our single-unit franchise you’ll need $100,000 liquid and a net worth of $500,000. For our Regional Developer franchise, you’ll need $250,000 liquid and a net worth of $1M. We are excited to partner with Benetrends Financial to support your financing needs.
What is the Regional Developer Model?
As a Billy’s Downtown Diner Regional Developer, you’ll open your own “flagship” location in a protected territory. Then, after opening your flagship location, you can meet your development schedule by opening additional units, as well as having independent franchises open in the market. This limits the amount of capital you may need to deploy and creates an additional revenue stream as we will compensate you for any locations that open in the territory including a percentage of the ongoing sales, creating a tremendous economic platform for growth and success.
What is the timeline to open a new Billy’s Downtown Diner location?
We anticipate it will take between 120 and 180 days to open your Billy’s Downtown Diner location after you sign your franchise agreement. This will depend on how long it takes to find a qualified location. Our national brokers will assist you at no cost to you. It will also depend on the condition of the space and whether you will need to obtain a building permit versus just remodeling the space.
What is the estimated Initial investment to open a Billy’s Downtown Diner franchise?
Single-Unit Franchise Offer
$45,000 Franchise Fee
6% Royalty
$689,745 Initial Investment
10-Year Agreement; Renewable
Regional Developer Franchise Offer: (first 10 only)
$75,000 Territory Fee for 1 Million Population
10-unit Development Schedule Over 6 Years
Open One Unit and Franchise the Rest!
Sales Compensation Equal to 50% of Franchise Fees Collected
Service Compensation Equal to 50% of Royalty Collected
Interested in Funding and Financing Options?
Defy the Ordinary with Billy's
Flexibility
You can choose to operate from 7 AM to 3 PM, seven days a week, giving you the flexibility to maintain a balanced lifestyle. Alternatively, you can opt for a 24/7 operation – the decision is entirely up to you!
Proven Results
Time-tested, Billy's Downtown Diner has been at this for over two decades, creating great food, refining operational processes, achieving greater value
Tech Forward
Proprietary and robust technology system empowering a “restaurant at your fingertips” reporting experience
Billy's Downtown Diner
An owner/operator model fully supported by the Billy's team to help you achieve extraordinary results!
Regional Developer Model
Build your own Billy’s Downtown Diner empire with owned and franchised locations in a protected territory.